8 Phases of the online Design Process

8 Phases of the online Design Process

As designers, we frequently consider the online in terms of wireframes, content management systems and code. But savvy designers know that the success of an internet design isn’t determined by the code, social media integration or cool visuals. Designing a winning website requires a well-thought-out online strategy focused on reaching organizational goals — which will be anything from attracting visitors to shop for products to getting the general public to know a problem to introducing visitors to a replacement brand.

As a designer or project lead, you’ll become one among the foremost valuable and influential members of the online team once you understand the way to develop a web strategy. There are many of us who can write code and have opinions about the planning and nuances of the location, but few have the array of talent and tools needed to make an internet site that helps a corporation achieve its goals. This course will provide you with the elemental tools you would like to steer a successful Web design project.

Instead of that specialize in HTML, CSS or programming, we’ll specialize in the key strategies, content and style elements that enter creating a strategic Web presence. The Web design process isn’t unlike other communication processes. If you’re conversant in developing an ingenious brief, a PR plan, a communication plan or a replacement product, the phases will look very familiar. The phases of the online design process include the subsequent steps.

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Project Definition

Organizations have a requirement to speak to stakeholders their positions on issues and make audiences conscious of their products and services. Repeatedly the communication need, like an internet site, is triggered by a change of strategic direction or a replacement offering. Identifying the explanations of the site’s existence and what it’s alleged to achieve are the primary step within the process. The goals and objectives that are established at the outset of the project inform all future decisions, from site structure and naming conventions utilized in the navigation to the visual design of the location.

The first step within the definition process is interviewing the organization’s stakeholders to spot the strategic goals of the location, understand key audience needs and identify key competitors. The goal of the definition step is to spot three measurable key outcomes that are directly associated with the strategic goals of the organization. The challenge during this step is limiting the amount of goals. Most organizations will have more goals than they know what to try to do with, and every department believes their individual unit’s goals are the foremost important. Having the ability to bring focus to organizational goals will make developing the location easier and make the ultimate product simpler.

Once all the knowledge and assessments gathered from the stakeholder interviews are completed, they ought to be collected during a well-formatted project brief. (The assignment for Lesson 4 will contain a project brief outline you’ll ask.) The brief contains the subsequent elements.

Project summary: Outlines the overall overview of the project, organizational background, the environment the organization exists in, the people the organization serves and therefore the unique value it provides to its audience.

Goals: What are two or three specific measurable goals that the location should achieve? Clear goals allow the online team the power to specialize in what is going to provide the foremost impact and move the organization forward.

Target audiences: Who will help the organization achieve its stated goals? Most organizations speak to multiple organizations (such as customers, stakeholders, internal audience, suppliers, partners, shareholders and/or government institutions). Audience profiles include demographics, psychographics, brand perceptions, audience needs, online goals and tasks routinely performed.

Messages: What are the key messages that attract and motivate key audiences to interact with the organization? What are the key brand messages that help differentiate the organization from its peers?

Competition: Who are rival organizations that provide similar offerings to your audience? Include a summary of competitive organizations’ internet sites, considering visual branding, messaging, navigation, call to action and key differentiators.

Project Scope

Defining the scope of the project may be a critical step. One among the foremost common frustrations with Web projects is scope creep. By creating a well-defined project scope plan that outlines specific activities and deliverables, alongside specific timelines, you’ll be ready to clearly set expectations for your clients. One among the foremost common ways of tracking Web projects is thru the utilization of a Gantt chart. A Gantt chart not only outlines major activities but also the tasks related to each activity and begin and end dates. The Gantt chart provides a visible reference for the team, showing the timeframe of every step and therefore the dependencies between steps. The Gantt chart also creates accountability between the online team and therefore the client (which might be an outdoor client or just your boss), letting the client and therefore the team know that the delivery schedule depends on everyone hitting their marks; if someone misses a date by each day, the schedule shifts by each day.

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Wireframes and Site Architecture

Site architecture includes the sitemap and wireframes of pages. Creating the sitemap ensures that you’ve considered all the key pages within the site, showing their relationship to every other and defining how the sties overall navigation should be structured. Wireframes provide an in depth view of the content which will appear on each page. Although they are doing not show any actual design elements, the wireframes provide a guide for outlining content hierarchy on the page.

Visual Design

Once the blueprint for the location has been defined through the creation of the sitemap and wireframes, subsequent step is to make a visible style. The general visual style will presumably be determined by the visual brand of the organization; the goal being to attach the online with all other sorts of the organization’s communications. The organization’s brand plays a crucial role during this a part of the method, as designers will want to visually convey key brand perceptual ideas within the planning.

Site Development

With designs approved, it’s time to flesh out the planning of the pages, develop new content and refine old content, create videos, slideshows, podcasts and other media which will appear on the location also as start to create out the HTML and CSS of the location.

Site Testing

Before the location is launched, it’ll be placed on a production server where only internal audiences and anyone who you share the link with can view it. Testing of the location is critical as there’ll inevitably be issues that require to be addressed before the location goes live. There’s nothing that erodes a brand quite a site that doesn’t function properly or that has misspellings or broken design elements. At this stage the location will got to be reviewed on multiple browsers (Firefox, Safari, Internet Explorer) and multiple devices (laptops, tablets, and mobile) to ascertain if and where breaks occur.


The big day. You’ve tested the location, had it reviewed and approved by the project stakeholders, and you’re able to launch. But once the location is launched, the project isn’t over — you ought to be prepared to deal with feedback from users adapting to the new site. Expect to form some immediate changes to the location, like fixing broken links, editing copy and making adjustments. The online may be a fluid medium that changes on a daily, if not hourly basis — change is inevitable.

Site Maintenance

Websites live, breathing entities and wish constant care and maintenance. Updating content, making changes to the backend and fixing broken links are beat a day’s work. All of those phases are critical to the online design process. But the thread that runs through the method is strategy: the will to realize a goal, to maneuver the organization forward, to prosper during a competitive environment. Let’s take a glance at what strategy is, how it’s formulated and the way it translates to the online. 8 Phases of the online Design Process